Contact FEBRUARY OFFERS

× Shopping Basket 0

Estimated delivery date: Select

Blog-detail

Bombaybasket blog

History of Aashirvaad Atta


  21 Sep 2023

Aashirvaad Atta, a household name in India, has a rich and fascinating history that traces its roots to the heart of Indian cuisine. In this article, we will delve into the origins of Aashirvaad Atta, how it pioneered the concept of packaged atta, and its remarkable evolution over the years.

The Origins of Aashirvaad Atta

Aashirvaad Atta finds its beginnings in the year 2002 when it was introduced by ITC Limited. The brand was born out of a vision to provide Indian households with pure and nutritious wheat flour. It aimed to address the growing concerns of adulteration in atta, ensuring that families could trust the staple ingredient of their daily meals.

At its core, Aashirvaad Atta was a response to the need for high-quality, unadulterated atta that could serve as the foundation of wholesome Indian meals. It set out to become more than just a product; it aspired to be a symbol of trust and tradition in Indian kitchens.

Pioneering the Concept of Packaged Atta

One of the most significant contributions of Aashirvaad Atta to the Indian culinary landscape was its pioneering role in the concept of packaged atta. Before its arrival, atta was typically purchased in bulk from local mills or ground at home using traditional chakki (stone mills).

Aashirvaad Atta brought a revolutionary change by offering wheat flour in convenient, hygienic, and easy-to-carry packaging. This shift not only saved time and effort for homemakers but also ensured the purity and freshness of the atta. It marked a departure from the traditional methods of procuring and grinding wheat, making the lives of Indian families easier.

Evolution of Aashirvaad Atta Over the Years

Over the years, Aashirvaad Atta has continuously evolved to meet the changing needs and preferences of consumers. The brand has diversified its product range to include various variants, catering to different tastes and dietary requirements. This evolution has included:

1. Introduction of Multigrain Variants

Recognizing the growing health-consciousness among consumers, Aashirvaad Atta introduced multigrain variants that combine wheat with other grains and seeds. These blends offer enhanced nutritional benefits while retaining the authentic taste of wheat flour.

2. Focus on Nutritional Content

Aashirvaad Atta has consistently emphasized the nutritional content of its products. The brand ensures that its wheat is sourced from the finest fields and subjected to rigorous quality checks to maintain high nutritional value.

3. Customized Packaging

Aashirvaad Atta understands the diverse needs of Indian households. It offers atta in various pack sizes, including the popular Aashirvaad Atta 10kg, making it suitable for families of all sizes.

4. Commitment to Quality

Throughout its journey, Aashirvaad Atta has upheld its commitment to quality. The brand's strict quality control measures ensure that only the best grains make their way into every pack, delivering consistent excellence.

In conclusion, the history of Aashirvaad Atta is a testament to its dedication to providing pure and nutritious wheat flour to Indian households. From its inception to pioneering packaged atta and evolving to meet modern dietary preferences, Aashirvaad Atta has remained a trusted companion in Indian kitchens, embodying the essence of tradition and innovation.